"How We Fish Florida" is a non-profit 501c3 organization,,focused on preserving and conserving the marine ecosystem of Florida. The organization's mission is to promote sustainable fishing practices, protecting our Freshwater and saltwater inhabitants. Educating the public about the importance of conservation efforts."How We Fish Florida" conducts various initiatives and programs to achieve its goals. From helping eliminate invasive species like Lionfish and helping our Florida Manatee population and Florida Coral reef bleaching.

How We Fish Florida's Founder, Jim Reyes has developed the first AI Marine Buoy system, which uses the Elon Musk, Tesla Solar panel and satellite system "Starlink" to provide real-time data on Florida's coastal waters. " I love to design things, as a child  I would take thing apart just to figure out how they worked." The organization will also organize fishing tournaments, educational events, and beach cleanups.

Through our efforts, "How We Fish Florida" aims to create a sustainable fishing industry that benefits both the environment and the local community. We believe that by promoting responsible fishing practices and protecting the marine ecosystem, we can ensure a thriving fishing industry for generations to come.

We are working tirelessly to implement manatee rescue missions to prevent further threats. We seek to change the narrative surrounding the manatees through our collective efforts to bring awareness to the problem and educate with solutions. More Florida Manatees died than normal for the second year in a row as the species battles a human-caused seagrass famine.

At least 800 Manatees died statewide in 2022 to starvation and malnutrition on Florida’s Atlantic coast last winter, according to preliminary data released this week by the Florida Fish and Wildlife Conservation Commission. The deaths were caused in large part by decades of pollution-fueled seagrass loss in the 156-mile Indian River Lagoon, often considered one of North America’s most biodiverse estuaries.

We will begin filming fall of 2023, "Beneath the Surface" is a compelling documentary that delves deep into the heart of Florida's vibrant and diverse aquatic ecosystems to unravel the alarming crisis of marine life decline. Through captivating visuals and expert interviews, the film unveils the urgent threats posed by High water tempatures killing our Coral reefs and invasive species that are relentlessly attacking and reshaping the delicate balance of this precious ecosystem.

As viewers embark on this immersive journey, they will witness the breathtaking beauty of Florida's waterways and witness the stunning marine life that once thrived beneath the waves. However, the tranquility of these landscapes is disrupted as the film uncovers the devastating impact of high  water temperatures on Coral reefs,  invasive species, native species and the entire ecosystem. The documentary sheds light on the Coral reef bleaching and how non-native species, introduced through various human activities, have spread rapidly, outcompeting native organisms for resources and disrupting natural food chains.

"Beneath the Surface" features in-depth interviews with marine biologists, ecologists, and conservationists who provide invaluable insights into the complex web of interactions that sustain Florida's waters. These experts explore the ripple effects of invasive species on local economies, fisheries, and the broader environment. Through their stories and expertise, the documentary emphasizes the urgent need for proactive measures to address this crisis before irreparable damage is done.

The film will also showcases inspiring efforts from dedicated individuals, organizations, and communities who are coming together to combat the invasive species threat. It highlights innovative solutions, scientific research, and collaborative initiatives aimed at restoring and preserving the fragile balance of Florida's marine ecosystems.

"Beneath the Surface" is a wake-up call that invites audiences to connect emotionally with the pressing issue of marine life decline and ecosystem disruption. By revealing the hidden complexities of this crisis, the documentary urges viewers to become advocates for change, fostering a sense of responsibility and empowerment to protect the marine life and natural wonders that lie beneath the surface of Florida's waters.